Partnerships that scale originations

Acquire high-intent buyer leads, co-brand landing pages for your loan officers, and drive consistent funded loans with a performance-first marketing pilot.

Configure your partnership

Fixed CPL: $50 per lead
Maximum recommended: 5
10%
$3,000

Monthly snapshot

Monthly Leads
$3,000
Monthly Cost
$150,000
Estimated Funded Loans / month
300
Monthly Net ($)
$750,000

Projected ROI

Estimated projections using current inputs. Use these in internal approval decks.

12 Month Projection

MonthLeadsCostClosuresProfitNetCumulative Net
Month 1$3,000$150,000300$900,000$750,000$750,000
Month 2$3,000$150,000300$900,000$750,000$1,500,000
Month 3$3,000$150,000300$900,000$750,000$2,250,000
Month 4$3,000$150,000300$900,000$750,000$3,000,000
Month 5$3,000$150,000300$900,000$750,000$3,750,000
Month 6$3,000$150,000300$900,000$750,000$4,500,000
Month 7$3,000$150,000300$900,000$750,000$5,250,000
Month 8$3,000$150,000300$900,000$750,000$6,000,000
Month 9$3,000$150,000300$900,000$750,000$6,750,000
Month 10$3,000$150,000300$900,000$750,000$7,500,000
Month 11$3,000$150,000300$900,000$750,000$8,250,000
Month 12$3,000$150,000300$900,000$750,000$9,000,000

24 Month Projection

MonthLeadsCostClosuresProfitNetCumulative Net
Month 1$3,000$150,000300$900,000$750,000$750,000
Month 2$3,000$150,000300$900,000$750,000$1,500,000
Month 3$3,000$150,000300$900,000$750,000$2,250,000
Month 4$3,000$150,000300$900,000$750,000$3,000,000
Month 5$3,000$150,000300$900,000$750,000$3,750,000
Month 6$3,000$150,000300$900,000$750,000$4,500,000
Month 7$3,000$150,000300$900,000$750,000$5,250,000
Month 8$3,000$150,000300$900,000$750,000$6,000,000
Month 9$3,000$150,000300$900,000$750,000$6,750,000
Month 10$3,000$150,000300$900,000$750,000$7,500,000
Month 11$3,000$150,000300$900,000$750,000$8,250,000
Month 12$3,000$150,000300$900,000$750,000$9,000,000
Month 13$3,000$150,000300$900,000$750,000$9,750,000
Month 14$3,000$150,000300$900,000$750,000$10,500,000
Month 15$3,000$150,000300$900,000$750,000$11,250,000
Month 16$3,000$150,000300$900,000$750,000$12,000,000
Month 17$3,000$150,000300$900,000$750,000$12,750,000
Month 18$3,000$150,000300$900,000$750,000$13,500,000
Month 19$3,000$150,000300$900,000$750,000$14,250,000
Month 20$3,000$150,000300$900,000$750,000$15,000,000
Month 21$3,000$150,000300$900,000$750,000$15,750,000
Month 22$3,000$150,000300$900,000$750,000$16,500,000
Month 23$3,000$150,000300$900,000$750,000$17,250,000
Month 24$3,000$150,000300$900,000$750,000$18,000,000

Pilot Program

We recommend starting with a controlled pilot (100 partners) to validate conversion lift, creative hooks, and attribution. We'll provide a dedicated manager.

  • Co-branded landing pages + pre-approval engine
  • Full reporting + weekly optimization
  • Lead delivery: Zapier / webhook / CSV
  • Guaranteed setup SLA: 4–6 weeks

Pre-Approval Sections (What you get)

These are real sections we deploy on partner pages — not just marketing copy.

Pre-Approval — Purchase

Instant, brandable pre-approval widget for buyers — short form, instant badge, and appointment booking.

Pre-Approved

Quick pre-approval badge for buyers — instant results.

Pre-Approval — Refinance

Refinance pre-qualification: triggers valuation engine and shows estimated savings + contact CTA.

Refi Check

Estimate your refinance savings and get a fast pre-approval.

Pre-Approval — Agent Co-Op

Co-branded agency pre-approval flow: collects buyer info and routes lead to assigned agent / MLO.

Co-Branded Pre-Approval

Designed to convert buyer-traffic into booked appointments.

Share-ready snippets (copy & paste)

Pre-written paragraphs for exec decks, emails, and internal approvals. Click to copy.

Intro: I ran a quick model — with 1,000 partners at $25/lead and a 10% mortgage close rate, you should expect ~250 incremental funded loans over 12 months. Can we chat about piloting this?
Pilot ask: We propose a 3-month pilot (100 partners, fixed CPL $50). We’ll provide reporting, attribution, and dedicated acquisition spend to prove ROI. Interested to review details?
Value prop: LendSquid pairs branded landing pages and high-converting calculators with targeted acquisition so your loan officers get higher-intent prospects at scale.
Budget note: If you commit $25k in ad funding, we recommend a phased approach — test, optimize creative, then scale to 5k partners.
Data & compliance: We provide lead metadata, geo, source, device, and valuation summary. Everything hashed/encrypted and delivered via Zapier or your CRM.
Creative brief: We'll produce templated landing pages (co-branded) with pre-approval flows and a single-click appointment flow to your loan officers.
Sales lift: With targeted regional creatives and MLO-specific CTAs, tested pilots show 3x better conversion vs generic landing pages.
Operations note: We'll handle creative, landing pages, analytics, and campaign management; you handle underwriting and follow-up.
Timeline: Standard pilot setup is 4–6 weeks from contract + creative assets. Full rollout can be done in 8–12 weeks.
Ask: If the above looks reasonable, can I schedule a 30-minute call to walk through contract, reporting, and KPI definitions?

Data provided with each valuation & lead

We surface the most actionable datapoints for underwriting and follow-up (no vendor names listed here).

  • Estimated Market Value
  • Valuation Range (low / high)
  • Number of comparable sales (comps)
  • Recent sale prices in the neighborhood
  • Property details: beds / baths / sqft / lot size
  • Estimated equity, loan-to-value (LTV) bands
  • Year built, property type, and occupancy
  • Buyer contact + lead source + timestamp
  • Device & UTM/source attribution

Frequently asked questions (Partners)

What is included in the pilot?

Pilot includes 100 partners, co-branded landing pages, ad creative testing, and weekly reporting.

How long does setup take?

Standard setup is 4–6 weeks: creative, pages, tracking, QA, and campaign kickoff.

What is the CPL and can it be negotiated?

CPL is fixed at $50 in the standard offer; larger pilots and annual commitments may qualify for volume discounts.

How are leads delivered to our CRM?

Leads are delivered via Zapier integrations, webhooks, or a secure CSV (you choose).

Do you support multi-office routing?

Yes — leads can be routed by territory, office, or agent assignment via rules.

How do you measure attribution?

We use unique tracking links + UTM to attribute ad-sourced leads and integrate with analytics platforms.

Can we co-brand landing pages?

Yes — full co-branding is available on Pro/Business plans and in partnerships.

Will you run creatives and ad spend?

We run ad campaigns (optional) and can operate as your acquisition partner or co-manage spend.

What reporting cadence is provided?

We provide weekly dashboards and raw exports for audit and analysis.

How do you handle PII / data security?

All lead data is transmitted securely and stored according to best-practices. We can sign data processing addenda.

Is there a minimum contract length?

Pilot commitments are flexible. Annual partnership terms are available for enterprise customers.

Can we limit geos and ZIP codes?

Yes — targeting and exclusions by ZIP, DMA, or radius are supported.

What happens to leads that don't answer?

We recommend automated follow-up sequences and call routing to minimize lead decay.

Do you provide a CRM integration library?

We maintain a library of CRM integrations and Zapier flows; custom connectors are supported.

How many templates are available?

There are multiple templates per use-case; partnerships include custom template variants.

Can we customize UX for our loan officers?

Yes — pages are editable and you can grant officer-level access to specific pages.

What SLAs do you commit to?

We commit to SLA timelines for setup and response windows for support tickets.

How do refunds/chargebacks work?

Refund policy details are discussed in the contract; pilot performance terms can be included.

What are the recommended KPIs?

KPIs include CPL, conversion to application, funded loans, and ROAS per campaign.

How do I get started?

Reach out and we'll provide an onboarding packet and product walkthrough.