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FOR REALTORS

Own Your Brand,
Not Zillow's

Be there during the research phase

The Research Phase

Buyers spend 8-10 months researching before contacting an agent

🏠 Browsing
Months 1-3
🧮 Calculating
Months 4-6
🔍 Searching
Months 7-9
✍️ Buying
Month 10

Where Zillow Wins

Buyers find Zillow first
They use Zillow calculators
Zillow captures their data
Zillow sells them to 5 agents

Where YOU Can Win

Your own calculator website
Your branding, your data
Captured during research
Relationship starts with YOU

How It Works

Own the relationship 10 months before competition

Month 1-3: They find YOUR calculator via SEO
Month 4-6: Run scenarios, get emails
Month 7-9: Get your market updates
Month 10: Call YOU when ready

Content That Works

Month 1: Calculator results breakdown
Month 2: What's selling in their price range
Month 3: 3 neighborhoods they can afford
Month 4: First-time buyer guide

Zillow's Weakness

Zillow owns the platform, not the relationship

They sell leads to 5 agents
No ongoing relationship
You're just one of many
They can't nurture like you can

Real Example

"I had a buyer use my calculator for 6 months. Emails every 3 weeks. Nothing back. Then one day: 'Hey, I'm ready to see homes.' Closed 45 days later. $18K commission."

- Mike, Phoenix

Your Action Plan

Build calculator website
SEO for "mortgage calculator [city]"
Capture emails
Nurture for 10 months

Own Your Leads

Start relationships 10 months before the competition

Get Started →